How do we, as planetary stewards, get carbon generators to remove more carbon? Where in the current carbon offset markets is the incentive to pull out more carbon?

Nori is a company on a mission to reverse climate change by removing enough carbon dioxide from the atmosphere to lower the overall concentration of CO2 below 300 parts per million.

Paul Gambill founded Nori in 2015 when carbon removal not even a topic of discussion. Paul tells Better Worlds host Julian Guderley that he couldn’t find anyone who was pulling greenhouse gas-generating CO2 out of the atmosphere at that time. Nori began its journey to create a sustainable system that will remove billions of tons of carbon dioxide a year and create stewards of the carbon cycle.  Nori is not an ag company, but it is focused on regenerative agriculture to move more carbon as the only method capable of scaling to millions of tons right now.  Nori is focusing on the supply side to make it easier for suppliers to generate projects and sell projects through standardized pricing across the different types of carbon removal.

In this Better Worlds podcast, Paul talks reversing climate change as an achievable goal once the core problem of organization and financing are addressed.